We want you to know how he started it, why he started it, and the entire history of the company. We want you to know about our grandfather who started the business 60 years ago. Client Centric ContentĪs business owners we tend to want to share every accolade we’ve ever received. You don’t need to fill every part of the page with something. Break your content up into small, easily digestible chunks. A cluttered website will give people anxiety just like a cluttered room or a cluttered mind. Color theory plays a big role in the effectiveness of a website. Colors like blues, greens, and tans tend to put people at ease. Colors like red and bright yellow are colors that say “WARNING”. To be happy and confident in their car.īeyond the imagery, think about the emotions you want them to have when they visit your website. The point is, show them something they can relate to. You can test your website using Google’s Mobile Friendly Test here. This is especially common with images and embedded videos.
As content has been added, if the person adding the content wasn’t paying attention, they could have broken your mobile layout. Just because your website worked well on mobile when it was new doesn’t mean it still works well on mobile. They’re just not willing to do that anymore. People used to be willing to put up with a sub-par user experience when viewing websites on their phone. Having a mobile friendly website for your auto repair shop is certainly important from the standpoint of user experience as well. If your website isn’t mobile friendly, you won’t be found at the top of the mobile index – if you’re even in the mobile index at all. If you’re searching using a desktop computer, you’ll get results from the desktop index. If you’re searching while using a mobile device, you’ll get results from the mobile index. Google has recently split their index so that mobile results and desktop results are completely separated. Here’s the real reason it’s so important. So what features should a good auto repair shop website have? Your website is arguably the most important part of an auto repair shop’s marketing. Even when a loyal client recommends your shop to someone, they will usually check you out online before trusting you with their car. Your website is often the first impression people have of your business. Even direct mail – yep – it should direct people to your websiteĪnd those are just a few examples of things that will link back to your website.Google – it BETTER link back to your website.Your social media – it links back to your website.Your email marketing – it links back to your website.If your marketing was Disney World, your website would be Cinderella’s castle.Įvery other place you market points back to your website. Your website is the hub of your auto repair shop’s marketing activities. When talking about auto repair shop marketing, it only makes sense to start with your website.
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